We hear all the time 'wet n wild was the first makeup I ever bought' and We Love That. We are the trusted beauty destination for all beauty lovers, inclusive of all age, ethnicities, skin colors, and economic status. So basically, no matter who/where you are in life, we have a product for you, Wild One.
100% Cruelty Free*
We are cruelty free, and always have been! We are proud members of PETA's 'Beauty Without Bunnies' program*. Whether you're a card-carrying vegetarian committed to animal rights (good for you!), or you just love puppies and want them to smile (and who doesn't?), we are for you!
Bold, neutral, stand out or blend in -- it's your choice! From waterproof mascara to eyeshadow palettes in the colors of your wildest dreams, let your inner makeup artist free and design sultry, glimmering, or subtle looks that last all day and night!
Lips
Lipstick -- it's the one thing we absolutely must put on when we've got a cocktail party or black tie event. From high gloss to matte to metallic, enhance your natural pout or add a pop of color.
Face
Your skin, only better! From bronzer and blush to foundation and concealer, we've got you covered and primed for your next big thing. You've met your makeup match!
Nails
Our claim to fame! We launched wet n wild in 1979 with our epic wildshine nail color line. After decades of our nail polish flying off the shelves, we're pretty sure you already have a couple stashed away, but with so many colors and styles you can always add a new one!
*Cruelty Free PETA guidelines since 1980, Certified CF by PETA Beauty without Bunnies, Certification Confirmed 3/22/19
Product Quick Look
Slay all day and play all night in this long-lasting, multi-tasking cover stick; currently available in 21 widespread shades that are flattering to a wide range of skin tones. The Photo Focus Stick Foundation delivers long lasting coverage in a breakthrough, lightweight, multi-dimensional formula that applies to a flawless semi-matte finish. Infused with Argan and Sunflower Seed oils for intense moisture and seamless bendability, the Photo Focus Stick Foundation perfects your complexion and boosts your confidence to have you looking and feeling great from sunup to sundown. Consumer tested under seven lighting conditions for flawless wear and no-filter Insta-worthy selfies. Go ahead, choose the Photofocus Stick Foundation as your new foundation BFF! We promise, the Photo Focus Stick Foundation will NOT disappoint!
SELFIE-READY FOUNDATION: The Photo Focus Stick Foundation delivers long-lasting coverage in a lightweight, multi-dimensional breakthrough formula that delivers a flawless, semi-matte finish.
FLAWLESS LOOKS: Infused with Argan & Sunflower Seed oils for intense moisture & seamless blendability, this foundation was consumer tested under 7 lighting conditions for no-filter Insta-worthy selfies.
EXPLORE OUR MAKEUP: We make a full line of beauty products for eyes, lips, nails & face, from concealer & foundation to eyeshadow & mascara, plus lip & nail colors, beauty brushes & makeup sponges.
CRUELTY FREE COSMETICS: As a Peta-certified, cruelty-free brand, we're proud to say we have never & will never test on animals. We also make it a point to work with cruelty-free third-party vendors.
BEAUTY FOR ALL: We are the trusted beauty destination for all beauty lovers, inclusive of all ages, ethnicities, skin colors & economic statuses. No matter who you are, we have a product for you!