We hear all the time 'wet n wild was the first makeup I ever bought' and We Love That. We are the trusted beauty destination for all beauty lovers, inclusive of all age, ethnicities, skin colors, and economic status. So basically, no matter who/where you are in life, we have a product for you, Wild One.
100% Cruelty Free*
We are cruelty free, and always have been! We are proud members of PETA's 'Beauty Without Bunnies' program*. Whether you're a card-carrying vegetarian committed to animal rights (good for you!), or you just love puppies and want them to smile (and who doesn't?), we are for you!
Bold, neutral, stand out or blend in -- it's your choice! From waterproof mascara to eyeshadow palettes in the colors of your wildest dreams, let your inner makeup artist free and design sultry, glimmering, or subtle looks that last all day and night!
Lips
Lipstick -- it's the one thing we absolutely must put on when we've got a cocktail party or black tie event. From high gloss to matte to metallic, enhance your natural pout or add a pop of color.
Face
Your skin, only better! From bronzer and blush to foundation and concealer, we've got you covered and primed for your next big thing. You've met your makeup match!
Nails
Our claim to fame! We launched wet n wild in 1979 with our epic wildshine nail color line. After decades of our nail polish flying off the shelves, we're pretty sure you already have a couple stashed away, but with so many colors and styles you can always add a new one!
*Cruelty Free PETA guidelines since 1980, Certified CF by PETA Beauty without Bunnies, Certification Confirmed 3/22/19
Product Quick Look
A stroke of Color Icon Blush will have you glowing as if lit from the inside out!. Allow your skin to speak for itself with a fine flush of this silky smooth pressed powder blush that adds a whisper of color to your cheeks. Color Icon Blush flatters an array of skin tones with it's easily blendable formula and application flexibility. Start off lightly for a no makeup, makeup look and if desired build up to a more intense radiance.
A silky-smooth pressed powder blush that delivers radiant color to flatter any skin tone
Strikes the perfect balance between a blendable transparent sheen and a radiant pop of maximum color
Lightweight and long-lasting. Color Palette: Medium Tones