User-friendly controls and highly detailed photos are available at an incredible value in the Cyber-shot DSC-S730. The compact body features 7.2-megapixel resolution, 3x optical zoom lens, and a bright, 2.4-inch LCD screen for reviewing your photos with ease. The DSC-S730 rounds out the package with high ISO sensitivity that helps reduce blur when shooting indoors or at twilight, even without using the flash. Cyber-shot S730 Highlights 7.2-megapixel Super HAD CCD More megapixels give you more detail and definition when you make big prints or crop in tight on your subject. The advanced Sony Super HAD (Hole Accumulated Diode) CCD design allows more light to pass to each pixel, increasing sensitivity and reducing noise. 3x Optical Zoom Lens 3x optical zoom brings distant subjects closer to help you capture sharp, detailed long shots and quickly frame images for better composition -- great for family sports, outdoor fun, and travel photos. 2.4-inch LCD Display The bright 2.4-inch LCD display makes it easy to compose shots, check results, share your photos, and read camera menus, even in full sunlight. 5-Point Auto Focus A five-point auto focus evaluates your shot at 5 points on your screen -- so youll get great results even with off-center subjects that make interesting photo compositions. High Sensitivity (ISO 1250) Mode For sharp, flash-free photos without blur, high sensitivity (ISO 1250) allows shooting at higher shutter speeds for better pictures in low-light conditions -- great for birthday parties, indoor gatherings, and candid portraits. Convenient Photo Modes To adjust quickly for specific shooting situations, you can choose from several convenient photo modes, including Auto, Program Auto, and Scene Selections such as Twilight, Twilight Portrait, Landscape, Soft Snap, Snow, High Sensitivity, and Beach environments. QVGA Movie Mode Capture 320 x 240 audio/video clips at high frame rate (up to 30 frames per second). The maximum length of time you can shoot continuously is about 10 minutes. Smart Zoom Feature The Sony Smart Zoom feature intelligently "crops into" the central portion of interest in your photo, helping avoid the image degradation of other digital zooms. Burst Mode You can fire off up to 3 shots at approx. 1.2-second intervals at any resolution (VGA to full) -- a great way to capture a childs first steps or a pets best tricks.(Approx. 0.8fps (3 shots)) Histogram Histogram display gives you more control over your images with the ability to optimize exposure adjustments for better detail in both light and dark areas of a photo. 22 MB Internal Memory Even if you forget your flash memory card, you can get the shot because 22 MB internal memory lets you capture a limited number of shots with in-camera convenience, then easily transfer your shots to a PC or optional Memory Stick Duo media. Memory Stick Duo Media Convenience A built-in slot accepts optional Memory Stick Duo media or Memory Stick PRO Duo media -- the compact, high-capacity storage media that make it easily to upload photos to your PC and are compatible with millions of devices worldwide. Direct Playback button Direct Playback Button provides one-touch ability to review images while shooting, or quickly start up Playback Mode from power-off status. Picture Motion Browser Software Supplied software makes it easier to upload, organize, and search photos on your PC. When shooting photos using your camera and an optional GPS unit, the software even provides a convenient map view function that lets you sort photos by location and display their origin on a world map. What's in the Box
7.2-megapixel Super HAD CCD captures enough detail for photo-quality 14 x 19-inch prints
3x optical zoom; 2.4-inch LCD display
Smart Zoom feature; 5-point auto focus
High Sensitivity (ISO 1250) mode
22 MB internal memory; capture images to Memory Stick Duo/Pro Duo media
