It all started in 1937, when leading allergist Dr. Frank Crandall created Physicians Formula as an expression of love for his wife Edith, who suffered from lupus and longed for makeup that wouldn’t aggravate her sensitive skin. Since then, we have continued Dr. Crandall’s concept of “healthy beauty.”
To this day, every one of our products is carefully crafted and tested to meet our strict requirements: they are hypoallergenic, safe for sensitive skin and eyes, and created without any of the 150+ known harsh ingredients found in other personal care items.
Face creams and tinted moisturizers, concealer and foundations, bronzer and blush, highlight your face's natural beauty with products that leave you looking and feeling healthy.
Eyes
Whether you favor a classic look, smokey eye, or something bold, our eye makeup helps you achieve the look you want with products that prioritize your health.
Lips
Keep your lips smooth and hydrated with lip balms, butters, and SPF protection, or give them a bold pop of color with liquid lipstick, hypoallergenic lipstick, lip toppers and oils.
Skin
Pamper yourself and your skin with skincare products that help keep your skin not only looking healthy, but feeling healthy as well.
Ultra-luxurious and multi-dimensional cream-to-powder highlighter for a radiant Brazilian goddess glow! Lightweight one-swipe blendable coverage features ultra-refined pearls and soft-focus pigments that smooth skin texture, brighten skin tone and deliver a gorgeous highlighted finish. Infused with a powerful blend of Murumuru Butter, Capuacu Butter and Tucuma Butter, from the lush and nutrient-rich Amazon. Packed with essential fatty acids and pro-vitamins that soften, condition and moisturize skin, leaving it silky soft.
LIKE BUTTER, BABY: With a luxurious, multi-dimensional cream-to-powder formula, our Butter line includes bronzers, highlighters, & blush made with nutrient-rich Murumuru, Cupuaçu, & Tucuma Butters.
RADIANT GODDESS GLOW: This lightweight, blendable highlighter features refined pearls & soft-focus pigments that smooth & brighten skin tone. Apply with a brush or blender & let your beauty shine!
BEST FACE FORWARD: With primers, highlighters, bronzers, & mineral powders, we have a full line of makeup to help you build a foundation for any look, all made without irritants or harsh additives.
SENSITIVE SKIN CARE: Physician's Formula offers a full line of skin care & makeup for sensitive skin, including mascaras, lipsticks, concealers, eyeshadow palettes, bb creams, bronzers & primers.
HEALTHY BEAUTY: All of our makeup & skincare products are hypoallergenic, safe for sensitive skin & eyes, & made without any of the 150+ known harsh ingredients found in other personal care items.