Skin care visionary Paula Begoun founded our company with one goal—help women uncover the truth about skin care. Over 35 years ago, she set out to discover which products would actually transform skin’s appearance and health and which were just fluff. True to that legacy, Paula’s Choice Skincare formulates effective products rooted in scientific research and backed by real results.
Beauty Begins with Truth
Since 1995 we’ve been questioning ingredients, following the facts and standing up for the consumer, because you deserve products that work exactly as they claim to. We do the research and formulate smart, efficacious products that transform skin of all ages and types for the better.
Smart Beauty Philosophy
You deserve smart skin care choices—minus all the hype. Our philosophy? Smart Beauty. Because the products you use should work and be good for your skin, no exceptions. Our formulas are effective, safe and backed by cited research we share with you along the way.
Smart. Safe. Effective. Fragrance-free. Cruelty-free. Non-Irritating. Made in the USA.
THIS MOISTURIZER USES THE POWER OF ANTIOXIDANTS, emollients, anti-aging peptides, & skin quenching moisture to even out skin tone & minimize wrinkles. Calms, repairs & replenishes skin prone to redness and rosacea, while it fights the effects of aging.
Paula's Choice SKIN RECOVERY Replenishing Moisturizer Cream for Redness is a daily moisturizing treatment that hydrates and repairs without heaviness or residue. Use as part of your morning and night routine with your Paula's Choice cleanser and toner.
Restore your skin's natural radiance with plant-derived oils and antioxidants. Paula's Choice SKIN RECOVERY Replenishing Moisturizer Cream for Redness is formulated for normal to very dry skin. You'll notice smoother, brighter, more even skin right away.
Paula's Choice products are made with YOUR SKIN in mind. Whether your skin is dry, oily, combination, aging, acne or blemish-prone, sensitive, or dull; we've got a skincare solution for you. The search for amazing skincare ends here. Finally, you found it.
Paula's Choice Skincare makes products that work. No fragrance, no parabens, no fluff. Just effective, science-backed formulas that target any concern from wrinkles to breakouts.