Explore our spectrum of low-ammonia, full-coverage, enriching permanent hair colors
Our advanced ionic technology utilizes pure ionic micro pigments for deeper, more intense color deposit.
Ionic wheat germ protein, nourishing botanical extracts, and low ammonia help penetrate the cuticle layer of the hair and lodges in the cortex, ensuring 100% flawless gravy coverage and beautiful color. The luxurious Italian formulas are made to be especially gentle and protect against damage.
Whether using our liquid or crème formulas, we've got you covered from start to finish. Gentle on hair, containing up to 38% less ammonia than the leading professional brands on the market.
Ion Permanent Brights
Permanent brights provide bold, contemporary color that lasts. Unlock your hair’s true potential with Ion’s cutting-edge, salon-quality color science and bring home vibrancy like never before.
Ion Permanent Gloss
Gloss takes hair color to the next level by layering on the super high shine that makes hair look healthier, silkier, and more vibrant than you ever dreamed possible.
Ion Permanent Neutrals
A collection of rich, luxurious neutral shades with 100% flawless gray coverage.