Brianne West, CEO & Founder, started Ethique in her kitchen in 2012 when she began experimenting with solid shampoo bars. Today we have over 100 products in our range!
Our Products
We create conscious & concentrated haircare, skincare, body care & more products to help make giving up the bottle easier. All our products are 100% plastic-free, certified vegan, cruelty-free & palm-oil free. Also, our packaging is 100% plastic-free.
We’re on a mission to revolutionize the cosmetics industry and regenerate our planet through business. Helping to rid the world of single-use plastic bottles is just one part of that!
Regeneration
As of 2021, we have saved over 20+ million single-use plastic bottles from being made or disposed of in landfills around the world, over 3 million gallons of water from being wasted and have planted over 350,000 trees. This is only the beginning!
Small changes in product size & weight lead to lower carbon emissions.
We created Compact by Design to identify products that, while they may not always look very different, have a more efficient design. With the removal of excess air and water, products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.
Here are a few of the many ways products can qualify:
FRIZZ WRANGLER is a vegan shampoo bar that hydrates your curls for a frizz-free, smooth finish without weighing hair down. Perfect shampoo for dry hair, frizzy hair or curly hair! Best paired with our Too Delicious conditioner bar.
NATURALLY DERIVED INGREDIENTS: Tame frizzy hair with a divine coconut smell. Made from coconut oil, creamed coconut & cocoa butter.
SAFE FOR ALL SKIN TYPES: Our shampoo bars & conditioner bars are pH balanced, 100% soap free & safe for color-treated or damaged hair. Palm-oil free & aluminum free.
ECO-FRIENDLY & GREAT VALUE: Our shampoo bars are packaged in fully recyclable & compostable boxes. One bar is the equivalent to 3 shampoo bottles & is good for up to 80 uses. No more plastic bottles!
SAFE FOR ENVIRONMENT: Cruelty-free products. Free from plastics, parabens, phthalates, preservatives, dyes, synthetic fragrances, waxes & silicones. Ethique's full line of hair care, skin care & self care products are made from fair-trade, ethically sourced cocoa butter and coconut oil. From shampoo and conditioner bars to pet & kid shampoo!