Campari's vibrant red color and multi-layered bitter taste are so unique and intense that they stimulate the senses in a journey of pleasure, changing the nature of each cocktail it's poured in and keeping its unmistakable essence.
Secret recipe
A timeless icon. The inimitable and uniquely distinctive Campari recipe has not only remained a secret, but has been unchanged since its inception in 1860. The careful selection of ingredients, as well as the secret blending process, constantly renew the legacy of Gaspare Campari's original invention.
Boundless versatility
Campari is extremely versatile, offering limiteless unexpected possibilities. Not only is it the iconic red liquid at the heart of some of the world's most famous cocktails, but thanks to its limitless possibilities, it provides the perfect base and inspiration for bartenders to create and experiment with mixology.
A true classic, standing the test of time since 1919. Dating back to Florence in 1919, the Negroni cocktail is said to have been created by Fosco Scarselli in his bar, Café Casoni after the renowned Count Camilo Negroni asked him to strengthen his favorite cocktail, the Americano, by replacing soda water with a splash of gin. Scarselli added an orange slice as garnish, and the Negroni was born. The original recipe is over a century old and continues to be enjoyed all over the world. The International Bartenders Association lists Campari as an official ingredient of the Negroni, and thus, there is no Negroni without Campari.
1oz. Campari
1oz. Gin
1oz. Sweet Vermouth (Campari recommends 1757 Vermouth di Torino Rosso)
To make:
Pour all ingredients directly into a rocks glass filled with ice
Garnish with a slice of orange
Boulevardier
A Prohibition-era cocktail with a richly intriguing taste. This famous cocktail recipe was created by legendary bartender Harry McElhone of Harry's Bar in Paris during the Prohibition years after he moved from the USA. Harry combined his American roots with the European lifestyle by mixing bourbon with Campari and sweet red vermouth to create this classic cocktail with a rich, intense flavor.
1oz. Campari
1oz. Sweet Vermouth (Campari recommends 1757 Vermouth di Torino)
1.5oz. Bourbon Whiskey (Campari Recommends Russell's Reserve 10 Year Old Bourbon)
To make:
Pour all ingredient into a mixing glass filled with ice
Stir well and strain into a chilled rocks glass.
Garnish with a lemon twist
Americano
The perfect mix of two Italian spirits, Campari & Vermouth. Created in 1860 and first served in Caffe Campari, it was originally known as Milano-Torino due to its two main ingredients: Campari from Milano and sweet vermouth from Torino. The cocktail was later renamed due to its popularity with American tourists around the turn of the 20th century.
1 oz. Campari
1 oz. Sweet Vermouth (Campari recommends recommends Cinzano 1757 Vermouth di Torino)
Splash of soda
To make:
Pour ingredients directly into a tumbler glass and fill with ice
Hand-crafted according to the same secret family recipe invented in Italy in 1860, Campari is a complex blend of herbs and spices with orange as the predominant flavor. Campari is a one-of-a-kind, refreshing spirit that can be enjoyed in both classic and contemporary cocktails, including the world-famous Negroni
Campari is the result of the infusion of herbs, aromatic plants and fruit in alcohol and water
A Bitter Liqueur which is used as the basis of many cocktails served worldwide
Can be used with Prosecco to make the popular Campari Spritz